In order to see how Automatic Card Generation works please fill the form below. An eMail will be sent to you containing the Generated Loyalty Card. On your Personal Loyalty-Card Page (using pURL) you can access a previous customized PDF-File and send it to your eMail account.
Loyalty plans are an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. SKEPSIS Consult provides everything you need to get your loyalty program started. Our loyalty solutions offer the necessary expertise to help you plan and execute a comprehensive, card-based loyalty strategy. Loyalty programs, also known as fidelity, reward or club programs, improve customer retention and encourage spending. Customer acquisition is improved by distinguishing you and your services from the competition.
SKEPSIS Consult has expertise suited to all your loyalty needs. Tell us about your requirements and we can provide you with a customized loyalty solution.
Your best customers are your most valuable asset. After all, they determine your profitability for the most part! However, customer loyalty to a store or brand without any good marketing measurements is becoming less and less of a given these nowadays. Consumers are overwhelmed by the products and services on the market, which are also being presented through an ever increasing number of channels. Not all customers are created equally. Roughly speaking, 80 percent of your revenue is being generated by 20 percent of your customers. A smart company segments clients by value and closely monitors activities to ensure high value customers get their fair share of special offers and promotions.
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behaviour - behaviour which is potentially beneficial to the firm. Generally, in marketing and retailing more specifically, a loyalty card, rewards card, points card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the cardholder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe that can be easily scanned, and some are even chip cards. Small keyring cards are often used for convenience. A retail establishment or a retail group may issue a loyalty card to a consumer who can use it later on as a form of identification when dealing with that retailer. By presenting the card, the purchaser is typically entitled to either a discount on the current purchase or an allotment of points that can be used for future purchases. Hence, the card is the visible means of implementing a type of what economists call a two-part tariff. The card issuer requests or requires customers seeking the issuance of a loyalty card to provide a usually minimal amount of identifying or demographic data, such as name and address. Application forms usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store - one might expect - uses aggregate data internally (and sometimes externally) as part of its marketing research. Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing of medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent flyer card).